SWTF Shanghai World Travel Fair is China’s largest and most influenced outbound travel exhibition. Co-Hosted by Shanghai Municipal Tourism Administration and VNU Exhibition Europe, the SWTF Shanghai World Travel Fair was designed to be a platform for international tourism players to provide their overseas travel resources for China´s market. The fast economic development of China and increasing individual assets will lead Chinese outbound travel to become a larger, promising and profitable market. Additionally, the Chinese government is going to allow foreign-funded travel agencies to take part in China's outbound travel market at the end of this year, which will dynamically alter the current market situation; more Chinese visitors will be able to travel abroad consequently.
The Shanghai World Travel Fair SWTF will take place on 4 days from Thursday, 19. April to Sunday, 22. April 2018 in Shanghai.