First, the big green hemp will be braided, and then the hemp braid will be placed on the flat case coiled into a tight hemp wire "thousand layer bottom", followed by tightening the hemp rope through the left and right to fix the bottom of the shoe, and then hooked with a knitting crochet hook out of the hemp braid upper, ears, nose, and finally combined into a shoe with a wooden last to hold up the shoe, and then the endurance hemp rope through the upper beam, ears, nose, so that A pair of traditional handmade pure hemp shoes is formed. Nowadays, in Gangu County, Tianshui City, Gansu Province, more and more farmers have mastered this skill, they either sew in the factory workshop or weave on the bed at home, however, they may not know that these handmade sisal shoes are going out of the country in batches, becoming a hot product abroad.


And all these scenes and achievements are closely related to the national poverty alleviation advanced individual, Gansu Desert Line Cultural Industry Development Co. Many years ago, Zhang Weilin mainly engaged in labor export work, he found in his work, many rural women need to look after the elderly and children at home, it is not convenient to go out to work, so he gradually developed the idea of setting up "poverty alleviation workshop", so that rural women at home to achieve employment. Later, he observed that, with the rise of green consumption, the market potential for hemp shoes and other hemp products featured in Gangu County is huge, and allowing rural women to produce hemp shoes is a good way to achieve industrial poverty alleviation.

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"Gangu hemp shoes can have a certain degree of visibility in the international market, because Gangu with the planting of large green hemp, the preparation of large green hemp products have a relatively long history, the preparation of hemp shoes of high quality, and lightweight and soft, moisture-resistant and corrosion-resistant, tough and long elastic, with distinctive environmental characteristics." Zhang Weilin said, Gangu "desert line" brand of hemp shoes and other products from 1996 began to export, enjoy a good reputation in the international community. So, he took over the "desert line" brand, registered the establishment of Gansu Desert Line Cultural Industry Development Co.


In Zhang Weilin's view, do a good job "desert line" hemp shoes have multiple meanings: First, because hemp shoes are natural materials, handmade, unique technology, very popular with consumers; Second, the use of good hemp shoes and other hemp woven products reputation, continue to sell to the international market can promote the development of local foreign trade, improve local foreign exchange earnings; Third, the industry is Labor-intensive, but also high value-added products, can be arranged for a large number of laid-off workers and the remaining labor force in poor mountainous areas employment; Fourth, the product of a large number of semi-finished products production technology is simple, can be scattered to thousands of households, suitable for laid-off workers and disabled people and the remaining rural labor force processing production, give full play to the role of helping the poor and disabled, especially to the vast number of rural women in poor mountainous areas provide a world of employment; Fifth, the product is Rural cash crop deep processing products, large-scale production has driven the growth of demand for large green hemp, which is conducive to promoting the adjustment of rural planting structure, downstream products to drive the upstream products to play a pulling and upgrading role, driving farmers to wealth; sixth is to provide a training base for women's employment and re-employment, the company has been Gangu County Women's Federation, the County Poverty Alleviation Office identified as a training base for the employment and re-employment of poor rural women.

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In order to further improve the competitiveness of the products, Zhang Weilin has also made great efforts in product development and product quality, and has achieved a series of achievements: applied for and obtained the right to import and export operations, and the products have also passed ISO9001: 2000 international quality management system certification and ISO14001: 2004 international environmental management system certification; the products were awarded the China "Famous Trademark" "National Leisure Agriculture Product Creative Gold Award" "National Market Consumer Preferred Reliable Brand" "The Third China International Agricultural Products Trading Gold Award" ......


Ltd. is an export-oriented enterprise specializing in the development and production of hemp woven craft products. Its products mainly include hemp sandals, hemp slippers, casual shoes, sports shoes, vocational shoes and various caps, bags, seat cushions, decorative belts and other more than 1,000 varieties, forming a series of products with big green hemp as the main raw material. The products have been sold to the United States, Japan, Italy, Spain, France and China Hong Kong, China Taiwan and other countries and regions. Not long ago, the company also sold its hemp shoes to Nepal by way of cross-border e-commerce.


"Before the epidemic, we had more orders than we could take, and our income could reach about 50 million yuan. Plus, we could participate in foreign trade fairs such as the Canton Fair before, allowing us to have better access to foreign customers and thus keep improving our brand influence." Zhang Weilin said, but the last two years by the epidemic, exports fell to the level of a few million yuan. With the help of the Tianshui City Bureau of Commerce, we are now beginning to trade our products in cross-border e-commerce, but foreign trade export channels are still limited, and we still need to cooperate with foreign trade companies to further stabilize the international market.