Following the international opening in Berlin, PREMIUM ORDER MUNICH, the pivotal sales platform presenting fashion, footwear and accessories, is the national flag for the season finale. Featuring around 600 collections spread over 7,000 square metres in the showroom-like atmosphere of Zenithhalle, PREMIUM ORDER MUNICH presents a portfolio that comprises 60% fashion and 40% footwear and accessories brands; and that provides buyers with all the collections they need to put together a complete look following the current lifestyle trends. For the upcoming season onwards, PREMIUM ORDER MUNICH will move to ZENITH Gelände (Zenith Area). By returning to ZENITH HALL, one of the most spacious halls, PREMIUM ORDER MUNICH is endowing the PREMIUM Group concepts with a sense of familiar drama; the depiction of the international fashion scene through emotionalised brand presentation set against an industrial backdrop. Through collaboration with Munich Fabric Start, experience in the textile and clothing sectors is, moreover, becoming more closely intertwined. This allows the requisite knowledge transfer along the supply chain to be enhanced and new sources of inspiration to be generated. Fashion expertise, the high quality and service standards, a focus on sales and revenue as well as a comprehensive, full-service offering coalesce to ensure the ideal conditions for successful ordering.
The Premium Order will take place on 3 days from Saturday, 10. February to Monday, 12. February 2018 in Munich.